¢ Analyzing Ads By Pitch
¢ •Escape to a fantasy
¢ •Fatherhood.•Security.•Fear.•Low Fat/Thinness.•Desire to be fit.Desire to fit in…to Belong
¢ •Desire to appear younger.•Celebrity.
¢ •Magic.•Motherhood.•Popularity.•Peer Pressure.•Elitism.•Alienation.•Rebellion.•Sex appeal.
¢ Bandwagon
¢ A visible enemy
¢ Grandeur---wonder and awe!
¢ Sensory appeal—its colors, uniforms, icons
¢ Symbols---icons; only a limited number of brands have successfully done this
¢ Mystery—unknown factors that make it sought after
¢ DUE TOMORROW: DRAFT OF 3 ADS…FINAL/DUE TUESDAY….refine over the weekend!
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