Product Launch: Tuesday and Wednesday

Your team will present a product launch!!

It will include:
food and music
team introduction
pitch
logo
review of business plan
presentation of product print ads
presentation of your commercial
option to buy stock!! by the investors~!

Each student will get $1000 to invest in a company. You will invest your money wisely and own
'stock' in this company!!

Teams with the most money invested by investors will receive extra credit of: 100, 50, and 25 points respectively. SO....

ALL ESSAYS: 2 pages, 5 paragraphs minimum, typed, well researched, follow DIRECTIONS of prompt!!

If you have questions while you are writing....email me! steven.steinberg@lausd.net

Essay #1 Propose an essay!! Using TExt or Internet Research!

Essay option #2 (to be continued) There are 5 essays listed on this blog....read and ask questions Friday

CUT THE BUDGET!
Background: The budget for the United States and especially California is facing a huge
deficit. As a result, programs must be cut, or, taxes must be increased. However, budget
cuts are easier to enact. There are many programs to cut: Medicare, Welfare, Food Stamps, WIC, Public Education, loans and scholarships to college students and the Dream Act proposal.

Prompt: Describe the program cuts proposed by the Federal Government and California.
Analyze 3 and describe the pros and cons of cutting these programs. Make a list of budget
cuts and list the amounts you would cut. You need to cut $20 million in the state of California
and $2 trillion for the United States. How will you do this? Who will it effect? What other
changes do you propose?

Specifically, talk about programs that affect you, your family or friends (education, college, welfare programs, medi-cal or medicare, college tuitions, etc.)

Econ Essay option #3 : WILL TEENS HAVE A JOB? unfinished prompt

Essay option #3

Background: The unemployment rate in 2011 in California is over 12%, higher for teenagers and
even higher for teens without a high school diploma.

Prompt: Describe, analyze, and evaluate unemployment in America. Research unemployment, use your text book and the internet to describe the current problems. WHat professions will be the best for employment? Salary?

Describe your concerns for your own financial future and work.

Include Data, opinions of experts, and predictions for unemployment in 2011-future.

Essay option #4 Text Based: Will the Poor Get Poorer? (unfinished prompt)

Read: p. 375-387; 394-400

•Thesis: agree or disagree
The business cycle of 2010-11 causes unemployment and poverty. We can/cannot change unemployment or the fact that the poor will get poorer. Unemployment will always be a big problem, and, there will always be poor people in America.

Include:
–Review of the great Depression, WWII, and factors that influence the business cycle
–Explain why full employment is difficult
–What is poverty? Who? Data. What programs can change poverty….
–Internet research: Explain how today’s economy is impacting the poor and their employment. Tell a story about a family or individual.
Key vocabulary from text; choose 3 from each section

ESSAY OPTION #5. 2011 WHO WILL BE THE NEXT....? (unfinished prompt)

In your TEXT: Read the short biographies below:
see TEXT:
1.Oprah Winfrey p. 94
2.Charles Wang 172
3.Cesar Chavez 204
4.Dineh Mohajer 291
5.Linda Alvarado 355
6.Bill Gates 471
7. ..........................
8........................... your choices

Thesis: Only ‘special’ individuals become successful entrepreneurs. (agree/disagree) But, if you want to try it, “Here is What I Know”.

•Compare the personal histories, Include common personal characteristics
•Compare their products,
•Compare the challenges,
•Describe the road to success., include internet research on three entrepreneurs and their product . Inform me about this individual...in your own words. Include personal history, challenges, product. See the website and share any interesting information. Conclude with final advice on being successful. What is important to remember from these biographies as you
pursue your own success in college, work, family, or future career.

TBA Extra Credit Essay TBA..... 100 pts.

econ. essay TBA

Extra credit test: 100 pts. Jun 8th 3:15 pm

FINAL EXAM ECONOMICS, 2010 (SHOW WHAT YOU KNOW ABOUT 33 topics)

1.What is the Fundamental Economic Problem?

2.Scarcity

3.Supply

4.Needs vs. Wants

5.Paradox of value

6.Demand

7.Market Economy, Traditional economy, Command economy

8.Economic equity

9.Full employment

10.Econ security

11.Gross Domestic Product and Econ growth

12.Utility

13.Wealth

14.The Role of Education in Income

15.Trade offs, Opportunity Cost

16.Traditional Economies, Command Economies Market Economies

17.Capitalism and Free Enterprise

18.Role of the Government in regulating economy

19.externalized costs,

20.Third world country

21.planned obsolescence,

22.perceived obsolescence

23.Goods

24.Labor-

25.Financial capital

26.Stock

27.S & P

28.NYSE

29.Entrepreneur

30.Sole Proprietorship

31.Corporation

32.Partnership

33.union

34.discrimination,

35.comparable worth

36.minimum wage

37.“Clutter”; breaking through the clutter

38.Name 6 persuasive strategies for advertising

39.THE PERSUADERS explore the idea that Americans are seek an identity buying a brand.

Advertising is more about emotional messages than information. Explain.

Are we being manipulated by THE PERSUADERS? What are their techniques

Sales Pitch Guidelines...for more try GOOGLE!!

Guidelines For A One-Minute Sales Pitch

GOAL: In a minute or less, allow each member to share and present “SPECIFIC” information about them and their business to other members of our group.

First: Memory Hook: A Hook is a Memorable line or two that interests your listeners!
then....

1. Introduce yourself and the company/ business you represent.
2. Overview of the products and/ or services you offer.
3. What differentiates you from your competition?
4. What is a good referral for you and your business?
5. Re-state your name and whom you work for.
6. Memory Hook: A Hook is a Memorable line or two that interests your listeners!
   

Guidelines For A 3-5 Minute Sales Pitch

This is similar to the one-minute sales pitch but gives you a little extra time go into more details.

1. Introduce yourself and the company
2. Tell us more about the business you represent.
3. Highlight specific products and services
4. Show us brief examples and give product demonstrations.
5. What differentiates you from your competition?
6. What is a good referral for you and your business?
7. “So, if you see/ hear of/ or know someone who needs……”
8. Re-state your name and whom you work for.
9. Memory Hook

Finish Adverts!! Prepare your PITCH for your Product!!! see below!

Due: Brochure; Due: Analysis of Advertisement

Tri fold Brochure: color, layout----all should reflect your reading about Branding

Your team will present one print advertisement and share your written analysis with class.

This is the final stretch!!! One month to Graduation!!!

If you didn't pay attention in class.....this is the rest of the outline for the business plan! Example:

4b. Market analysis

Stroll Net is faced with the exciting opportunity of being the first-mover in the Tech City public Internet market. The attractiveness of convenience, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Tech City.

The explosion of the Internet has been well documented. The International Data Corporation predicts that by 2004 there will be 210 million Internet users in the U.S. alone. Our increasingly mobile society means that a large percentage of these users will access the Internet through public Internet terminals.

Research has confirmed that the demand for public Internet terminals is growing exponentially and that the number of terminals in operation worldwide will reach 434,000 by 2006. By 2007 the number of wireless Hotspots in the U.S. is expected to grow to 41,000 and generate in excess of $3 billion in revenue.

5. Competition and Buying Patterns

The main competitors in the public Internet terminal segment are ATT and BellSouth. However, these businesses have yet to establish a presence in Tech City and the immediate surrounding areas.

Competition from online service providers comes from locally-owned businesses as well as national firms. Due to the nature of the Internet, there are no geographical boundaries restricting competition. However, none of these online service providers have public Internet terminals available for placement.

6. Marketing Strategy

Stroll Net's public Internet terminals will be a magnet for local and traveling professionals who desire to work or check their email messages away from the office. These professionals will either use Stroll Net's terminals, or connect their notebooks to our wireless WiFi Internet connection. Stroll Net's target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Stroll Net will position itself as an aggressive, innovative company that supplies the market with an affordable way to access the Internet away from home and the office. Stroll Net will use advertising as its main source of promotion. Stroll Net's brochures, letterhead and business correspondence will further reinforce these concepts.

7. Pricing Strategy

Stroll Net bases its prices for Internet and wireless WiFi usage on the "retail profit analysis" provided by our supplier, Supplier One, Inc. They have been in the kiosk industry for 5 years and has developed a solid pricing strategy.

8. Promotion Strategy

Stroll Net will implement a pull strategy in order to build consumer awareness and demand. Initially, Stroll Net has budgeted $5,000 for promotional efforts which will include advertising with coupons for fifteen minutes of free Internet time.

Extra Credit Opp: tonite, PBS, 9 pm--FREEDOM RIDERS; watch and answer questions

QUESTIONS: FREEDOM RIDERS Documentary on PBS

Choose 3 questions from each group. Answer in a short paragraph (3-5 sentences)

Connections A

1. As you watch, read, and listen to the stories of the Freedom Riders, what stands out? Why do you think they joined the cause? If you were to describe a Freedom Rider, what words would you use?

6. Diane Nash recalls feeling “stifled” by segregation when she moved to Nashville. How did Nash respond?

7. Nash explains that while she knew about segregation, it wasn’t until she actually encountered “black only” and “white only” water fountains, and other symbols of segregation, that she had an “emotional” reaction to it. What does she mean? What is the difference between knowing about something and having an emotional reaction to it?

8. How does Joan Mulholland explain why she joined the Freedom Riders? Why do you think she felt like it was particularly important for her, as a white southerner, to join the cause?

Connections B

2. What words do people in the film use to describe the state of race relations at the time of the Freedom Rides?

5. If you could speak to the people in the historical footage, what would you want to say to them?

6. Based on the film how do you think ideas about race shaped the way people lived their lives in the 1960s? To what extent do ideas about race shape your community today?

7. Why do you think activists decided to focus their desegregation efforts on interstate buses? Why were buses important? What did they represent?

Connections C

1. How would you describe the philosophy of nonviolence? What do you think advocates of nonviolence believe about human behavior?

7. Thoreau and Gandhi, writers and activists whose ideas inspired the African American freedom struggle in the United States, believed that there are times for civil disobedience—when behaving justly requires people to break the law. Can a democracy survive when people choose which laws to follow and which laws not to follow? How might a believer in the need for civil disobedience answer that question?

8. What role did nonviolent activists hope the media would play in the freedom movement? To what extent do you think they were successful in using the media spotlight during the Freedom Rides? How did nonviolent protesters believe people would respond to images of the Freedom Rides?Viewing

Connections E

2. Understanding the potential danger, the original organizers of the Freedom Rides made sure to get parental permission from younger participants. How do you think the Freedom Riders explained their desire to participate to their parents? If you were the parent of a Freedom Rider, how would you decide whether or not to let your child participate? What factors do you think these parents considered?

3. Despite warnings both from family members and other civil rights supporters, the Freedom Riders decided to go ahead with their journey. How do you explain their decision to carry out their plans despite the very real danger?

9. What factors influenced Rev. Martin Luther King’s decision not to join the Riders? Why do you think some of the Freedom Riders were disappointed by his decision not to participate directly? Why do you think Lafayette advised King not to join the Rides?

10. What lessons might people trying to address issues of injustice

today learn from the Freedom Rides?

Your Mission Statements, etc. were not well executed....

I suggest you take more care with this project. I only let you revise today because of the
CST schedule. We will be working in class during the week and the BUSINESS PLAN must
be completed by Friday. No incomplete or late work. PERIOD!

Sample Profile information for your Corporation; including Mission Statement! Good luck!

STROLL NET: Internet On The Go
!
KEY PERSONNEL Stroll Net is owned and operated by The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owners to make all of the major management decisions in addition to monitoring all other business activities.
CEO---Chief Executive Officer, creative head of company. YOU
CFO==Chief Financial Officer, Planning and Pricing O
Director of Marketing and Advertising
Director of Research

1. Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Stroll Net will provide internet users and business travelers alike the ability to access the Internet, via our public Internet terminals or a wireless WiFi connection away from home and the office. For a minimal fee, internet users, young and old, will be able to access the internet while they stay in hotels, wait at airports, shop in shopping malls and so on.
We look to be the leader in introducing an innovative and quality public Internet terminal to our current market.. Our terminals will utilize the most advance technologies and our staff will possess the utmost in customer service experience.
Stroll Net, soon to be located on Hollywood Blvd. in California, will offer the community and tourists convenient and affordable way to access the Internet away from home and the office.
Stroll Net's public Internet terminals will appeal to individuals of all ages and backgrounds. The ease-of-use and instructional menu will appeal to the audience that does not associate themselves with the computer age. Great locations, such as hotel lobbies and coffee shops, will provide business people with a convenient way to access the Internet and office files away from the office


2. Product and Service Description
Walk-up Internet Access: Customers pay with either cash or credit card and receive a specific amount of time on the terminal in exchange for their payment. Customers can surf the Internet, check email and send video email.
Wireless Internet Access: Away from the home, WiFi users can access the Internet through our Wireless Hotspots.

3. Multimedia Advertising: Local, regional, or national companies can advertise using multimedia on-screen advertisements. Advertisements consist of full motion video "commercials," picture files, or twelve advertising buttons.
4. Competitive Comparison

THe Next BIG Idea! Is it yours?

Dream it.
Draw it.
Drag it in.
Direct it....The NEXT BIG IDEA!!

Extra Credit 100 points....Due Monday; notes and short paragraph answers

1. Read; take notes; http://www.crf-usa.org/america-responds-to-terrorism/the-rise-of-islamist-terrorist-groups.html
2. What are “Islamic fundamentalism” and “Islamism”?
3. In 1929, British historian Arnold Toynbee wrote, “If you looked in the right places, you could doubtless find some old fashioned Islamic Fundamentalists still lingering on. You would also find that their influence was negligible.” Why do you think that was true then and no longer true today?
4. What do you think accounts for the rise of Islamist terrorist groups?
5. What effect do you think Bin Laden’s death will have on Al Qaeda and Islamist terrorism?
6. Some Americans have said that the killing of Osama bin Laden strengthens the case for withdrawing U.S. troops from Afghanistan. Do you agree? Why or why not?
7. Obama decided not to release the 'death' photo of Osama bin laden. Why did her make this decision? Do you agree? Explain.
8. Al Queda plans to strike again on 9-11/2011...the 10th anniversary of 9-11. Do you think this will happen? Where? What should be done to prevent this?
   
9. Obama laid a wreath in NYC at the site of 9-11. He also met with families and firemen, etc. Some critics think this is just to get re-elected. What do you think? Was this is right thing to do....??? Explain.
   

Other ways to invest and save...............HW

HW: Which of the ways to save/invest would you choose?– see p. 316; key terms— CD

mutual fund, savings, pension fund, financial assets/property.

Explain your answer.

Critical Thinking #8

Value or Status

1.How does “Status” trump “Value” in this cartoon?

2.Why does the man in the fourth frame believe other people are richer?

HW: Ch 12, Sec. 2, Assessment 1-7

Stock Pick!! Report!!!

Assignment #2 Wanna to be a TOP GUN!!!????

1.Go to your UPDOWN

Choose a new stock YOU would like to investigate to purchase.

1.USE the SYMBOL to Look at the actual stock listing.

2.Go to company home page;

3.WHAT: Review their products; WHO: Review their CEO. HOW: What is their sales approach

What is their logo; What is their profit for the last year; last quarter; what is their prediction for the

Next quarter; Find and add their sales slogan or ‘tag line’.

A Look at and record current and past prices over one month, 3 months, one year

B Compare, and record the comparison to S & P Index

C Review news on stock home page for information determining possible stock sales or sell offs

D Read 3 analyses from professional websites such as MSN Money, Wall Street Journal, etc. include them in your report

**Write an original analysis and print out for HW;

You will post it in class on the bulletin board.

After a month you will Show us your stock investment that has succeeded or not. Chart it over a week from UPDOWN as proof of your

1.

Write this stock recommendation- from your own research.
2 pages DUE MONDAY.

Other social issues in economics...

¢HW: Chapter 8 p. 210-217

¢Answer q’s on 210; for Fig. 8.7, 8.8, 8.9, 8.10

¢HW: Explain the key Issues; how might 2 of them effect you?

1. ¢unions,
2. ¢pay for women, glass ceiling,
3. ¢discrimination,
4. ¢comparable worth,
5. ¢minimum wage

HW: Use your textbook to explain these terms

1. ¢New York Stock Exchange
2. ¢The Dow Jones
3. ¢Nasdaq
4. ¢S & P 500
5. ¢What is a Penny Stock? ¢What is a Blue Chip Stock?

In what way is each term (1-4) important to know when you are choosing
and analyzing stocks?

STOCK Reviews are due Tuesday. Printed out. No late papers. 100 pts.

¢HW: You must have at least 6 stocks by now!!!!

¢Check the charts/statistics for the last week, month, year. Record this Information…How is it trending?

¢For each stock: Write 3 good reasons to buy, 1 reason not to buy.

¢How much stock did you buy for each one? Why?

¢Write a short recommendation or NOT!!

¢You must it all Print OUT!!!

eeeellllllaAAASSSSSTTTTIIIICCCCCIIIIITTTTYYYYYY

¢CW/HW: Start at p. 90 Figure 4.1, 4.2, 4.3, 4.5

Look at each chart, read the caption, answer the question.

Read p. 101-102, 106-7; p. 107 answer 1-6

Complete for HW

Explain key terms: elasticity of demand

Corporations and Entrepreneurs

1.HW: Read 62-65 Explain, in your words…a ‘corporation’.
How is it formed; What is stock? Answer 3.3; list advantages and disadvantages of a corporation.
Read p. 67 …answer 1
Research an Entrepreneur

1. Write name of entrepreneur

2.1.Describe the Company

3.2. Describe the Personal and company history

4.3. What were the keys to success….

Regarding you research on a social/welfare program.....

¢HW: Address: What is the Purpose and economic ‘issue’, What is the current program description, What are the funding levels, What current events are in the news about this program; see internet; Your recommendation: Cut or increase funding; explain.

Be ready to stand up and teach us about it! One minute each.....

This will take 30-40 minutes in textbook...Weekend HW

HW:Read 46-51; answer questions under each picture; read p. 52; answer 1,2

p. 54. Answer all activities on this page

p. 55 Read Building Skills and answer the questions below 1,2,3,

Quiz Friday

¢Quiz: Vocabulary/Define:

1.Capitalism

2.Paradox of value-

3.Paradox of choice-

4.Escalating vs. lowered expectations

5.0pportunity –cost

9.

10.

11.

12

13.

14.Financial capital

15.production capital--

16.externalized costs,

17.Third world country

18.planned obsolescence,

19.perceived obsolescence

25 points: Draw the Economics Cycle; integrate the textbook with the Story of Stuff Model of Economic cycle

1.25 points. Using what you learned from the presentations, name 3 reasons we had the Economic Crisis in the united States (include key ideas; and terms from presentations)

Presentation Outline on Economics

.

¢1. Take Notes for a Film Review
2. Focus on 5 important understandings about the economy, You will present 2-3 major ideas
3. What are the problems/causes of our crisis?

¢4. What was the government intervention or regulation?

¢5. What were the mistakes/complications/bad decisions?

¢6. What has been the effect of these events or policies?

¢7. How does it effect the consumer or your common ordinary Sheik?

Presentations: Two options for Presentation

1.Write a Movie Review (see above) (moviefilmreview.com)

Show part of a segment (note minutes and seconds); What will we learn in that segment? Print movie review to share x 20

2. Capture and Print out 3 key frames

1.Write and explain the concept as caption
and add 2 charts that make the concept understandable;

2.Present as Power Point; print out 3 key frames and captions x 20.

Watch Your Documentary;do text HW...Go to the Beach!! Due Monday

¢HW: TEXT: p. 44 Answer 2, 7;
Watch your documentary; Due Mon.

Partners: CHoose a film, View the film at PBS, Netflix or Top Documentary or Youtube;
1. Take Notes for a Film Review
2. Focus on 5 important understandings about the economy,
3. What are the problems/causes; including government intervention or regulation/ or not!
4. mistakes/complications/bad decisions
5. results
Complete your notes; email to partner and combine; turn in all 3 sets of notes

Due Wednesday:
1. Write a Movie Review the film: (see above)show part of a segment (note minutes and seconds); what you might learn in that segment?
2. Capture and Print out key frames and write concept as caption
Add 2 clear charts or diagrams making the concept understandable

Other important socio-economic concepts.....Read and rank order....

HW: Read Ch. 2.2

Rank order by economic and social importance: Justify your #1-3 choice in paragraph tonight

1.economic freedom to make own decisions

2.econ efficiency for greater benefits than costs

3.Economic equity…a social goal to support laws against wage and job discrimination

4.Full employment

5.Econ security for the elderly, workers losing jobs etc.

6.Price Stability, freedom from inflation …protects people on limited income

7.Econ growth to increase goods and services to all

Explain your reasons for your ordering above

Story of Stuff

1.Story of Stuff

¢Explain:

• externalized costs,
• ¢Third world country
• ¢planned obsolescence,
• ¢perceived obsolescence

¢See p. 15; Draw the Circular Flow of Economic Activity in the textbook model;

¢HW: Read p. 19-20 Explain trade offs; opportunity cost; answer question 1.5, on comic and picture on 22; 1.6; q 2-5

¢Using the Summary; Review the facts 1-10

HW from the weekend....you found it!!

¢HW: Read p. 14 Explain WEALTH; p. 15, copy chart and answer question on chart

¢see p. 16; explain the effects of education on income; How does this chart apply to the importance of graduation and future education… answer question below chart

¢Read Profiles in Economics p. 18

Explain the ‘Invisible Hand’; laissez-faire; answer 1,2

How to Get Rich Quick....well, in 4-6 years!

¢HW: Read p. 14 Explain WEALTH; p. 15, copy chart and add a real product and people in this diagram. Answer the question on chart

¢See p. 16; Explain the effects of education on income; How does this chart apply to the importance of graduation, future education, and your future employment? answer question below chart

¢Read Profiles in Economics p. 18 Who is this famous economist? Why? Explain the ‘Invisible Hand’; laissez-faire; answer 1,2

What is a paradox???

HW: Chapter 1 Section 2. p. 12-13

¢Define: Goods and services; value; Paradox of value, utility

¢Define; Explain the relationship between these

concepts: Scarcity, Value, utility, wealth

Economics 2011 Dr. Steinberg, HHS

¢HW: READ p 5-9. Answer 1-7.