3 polished print ads
color
styled for magazine not a handout or flyer
use the ad strategies we discussed
100 point for you and your team
Wednesday, May 26, 2010
Ad analysis; themes for motivating your audience
¢ Analyzing Ads By Pitch
¢ •Escape to a fantasy
¢ •Fatherhood.•Security.•Fear.•Low Fat/Thinness.•Desire to be fit.Desire to fit in…to Belong
¢ •Desire to appear younger.•Celebrity.
¢ •Magic.•Motherhood.•Popularity.•Peer Pressure.•Elitism.•Alienation.•Rebellion.•Sex appeal.
¢ Bandwagon
¢ A visible enemy
¢ Grandeur---wonder and awe!
¢ Sensory appeal—its colors, uniforms, icons
¢ Symbols---icons; only a limited number of brands have successfully done this
¢ Mystery—unknown factors that make it sought after
¢ DUE TOMORROW: DRAFT OF 3 ADS…FINAL/DUE TUESDAY….refine over the weekend!
¢ •Escape to a fantasy
¢ •Fatherhood.•Security.•Fear.•Low Fat/Thinness.•Desire to be fit.Desire to fit in…to Belong
¢ •Desire to appear younger.•Celebrity.
¢ •Magic.•Motherhood.•Popularity.•Peer Pressure.•Elitism.•Alienation.•Rebellion.•Sex appeal.
¢ Bandwagon
¢ A visible enemy
¢ Grandeur---wonder and awe!
¢ Sensory appeal—its colors, uniforms, icons
¢ Symbols---icons; only a limited number of brands have successfully done this
¢ Mystery—unknown factors that make it sought after
¢ DUE TOMORROW: DRAFT OF 3 ADS…FINAL/DUE TUESDAY….refine over the weekend!
Wednesday, May 12, 2010
Work on your project!
Make sure your team is work on project parts that are due this week and next week.
Friday: The business plan
Monday: The Brochure
Friday: The business plan
Monday: The Brochure
Tuesday, May 11, 2010
Go to: b-plans.com for sample business plans
Use a sample plan. Insert your information as best you can at this point.
Bring in at least one page of information using the b-plan as your guide.
Example:
STROLL NET: Internet On The Go!
1. Mission
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Stroll Net will provide internet users and business travelers alike the ability to access the Internet, via our public Internet terminals or a wireless WiFi connection away from home and the office. For a minimal fee, internet users, young and old, will be able to access the internet while they stay in hotels, wait at airports, shop in shopping malls and so on.
We look to be the leader in introducing an innovative and quality public Internet terminal to our current market.. Our terminals will utilize the most advance technologies and our staff will possess the utmost in customer service experience.
Stroll Net, soon to be located on Hollywood Blvd. in California, will offer the community and tourists convenient and affordable way to access the Internet away from home and the office.
Stroll Net's public Internet terminals will appeal to individuals of all ages and backgrounds. The ease-of-use and instructional menu will appeal to the audience that does not associate themselves with the computer age. Great locations, such as hotel lobbies and coffee shops, will provide business people with a convenient way to access the Internet and office files away from the office.
2. Product and Service Description
Walk-up Internet Access: Customers pay with either cash or credit card and receive a specific amount of time on the terminal in exchange for their payment. Customers can surf the Internet, check email and send video email.
Wireless Internet Access: Away from the home, WiFi users can access the Internet through our Wireless Hotspots.
Multimedia Advertising: Local, regional, or national companies can advertise using multimedia on-screen advertisements. Advertisements consist of full motion video "commercials," picture files, or twelve advertising buttons.
3. Competitive Comparison
Stroll Net will be first to place public Internet Terminals in Tech City. Stroll Net will differentiate itself from other ISPs in Tech City by providing its customers with the ability to access the Internet even when they are away from their own computer. We do not expect to replace standard internet access options (home, school, and work-based computers), but to supplement them; similar ventures, such as Internet cafes, have seen great success.
4. Market analysis
Stroll Net is faced with the exciting opportunity of being the first-mover in the Tech City public Internet market. The attractiveness of convenience, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Tech City.
The explosion of the Internet has been well documented. The International Data Corporation predicts that by 2004 there will be 210 million Internet users in the U.S. alone. Our increasingly mobile society means that a large percentage of these users will access the Internet through public Internet terminals.
Research has confirmed that the demand for public Internet terminals is growing exponentially and that the number of terminals in operation worldwide will reach 434,000 by 2006. By 2007 the number of wireless Hotspots in the U.S. is expected to grow to 41,000 and generate in excess of $3 billion in revenue.
5. Competition and Buying Patterns
The main competitors in the public Internet terminal segment are ATT and BellSouth. However, these businesses have yet to establish a presence in Tech City and the immediate surrounding areas.
Competition from online service providers comes from locally-owned businesses as well as national firms. Due to the nature of the Internet, there are no geographical boundaries restricting competition. However, none of these online service providers have public Internet terminals available for placement.
6. Marketing Strategy
Stroll Net's public Internet terminals will be a magnet for local and traveling professionals who desire to work or check their email messages away from the office. These professionals will either use Stroll Net's terminals, or connect their notebooks to our wireless WiFi Internet connection. Stroll Net's target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.
Stroll Net will position itself as an innovative company that supplies the market with an affordable way to access the Internet away from home and the office. Stroll Net will use advertising as its main source of promotion. Stroll Net's brochures, letterhead and business correspondence will further reinforce these concepts.
7. Pricing Strategy
Stroll Net bases its prices for Internet and wireless WiFi usage on the "retail profit analysis" provided by our supplier, Supplier One, Inc. They have been in the kiosk industry for 5 years and has developed a solid pricing strategy.
8. Promotion Strategy
Stroll Net will implement a pull strategy in order to build consumer awareness and demand. Initially, Stroll Net has budgeted $5,000 for promotional efforts which will include advertising with coupons for fifteen minutes of free Internet time.
KEY PERSONNEL Stroll Net is owned and operated by The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owners to make all of the major management decisions in addition to monitoring all other business activities.
CEO---Chief Executive Officer
CFO==Chief Financial Officer
Director of Marketing
Director of Marketing
Bring in at least one page of information using the b-plan as your guide.
Example:
STROLL NET: Internet On The Go!
1. Mission
As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Stroll Net will provide internet users and business travelers alike the ability to access the Internet, via our public Internet terminals or a wireless WiFi connection away from home and the office. For a minimal fee, internet users, young and old, will be able to access the internet while they stay in hotels, wait at airports, shop in shopping malls and so on.
We look to be the leader in introducing an innovative and quality public Internet terminal to our current market.. Our terminals will utilize the most advance technologies and our staff will possess the utmost in customer service experience.
Stroll Net, soon to be located on Hollywood Blvd. in California, will offer the community and tourists convenient and affordable way to access the Internet away from home and the office.
Stroll Net's public Internet terminals will appeal to individuals of all ages and backgrounds. The ease-of-use and instructional menu will appeal to the audience that does not associate themselves with the computer age. Great locations, such as hotel lobbies and coffee shops, will provide business people with a convenient way to access the Internet and office files away from the office.
2. Product and Service Description
Walk-up Internet Access: Customers pay with either cash or credit card and receive a specific amount of time on the terminal in exchange for their payment. Customers can surf the Internet, check email and send video email.
Wireless Internet Access: Away from the home, WiFi users can access the Internet through our Wireless Hotspots.
Multimedia Advertising: Local, regional, or national companies can advertise using multimedia on-screen advertisements. Advertisements consist of full motion video "commercials," picture files, or twelve advertising buttons.
3. Competitive Comparison
Stroll Net will be first to place public Internet Terminals in Tech City. Stroll Net will differentiate itself from other ISPs in Tech City by providing its customers with the ability to access the Internet even when they are away from their own computer. We do not expect to replace standard internet access options (home, school, and work-based computers), but to supplement them; similar ventures, such as Internet cafes, have seen great success.
4. Market analysis
Stroll Net is faced with the exciting opportunity of being the first-mover in the Tech City public Internet market. The attractiveness of convenience, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Tech City.
The explosion of the Internet has been well documented. The International Data Corporation predicts that by 2004 there will be 210 million Internet users in the U.S. alone. Our increasingly mobile society means that a large percentage of these users will access the Internet through public Internet terminals.
Research has confirmed that the demand for public Internet terminals is growing exponentially and that the number of terminals in operation worldwide will reach 434,000 by 2006. By 2007 the number of wireless Hotspots in the U.S. is expected to grow to 41,000 and generate in excess of $3 billion in revenue.
5. Competition and Buying Patterns
The main competitors in the public Internet terminal segment are ATT and BellSouth. However, these businesses have yet to establish a presence in Tech City and the immediate surrounding areas.
Competition from online service providers comes from locally-owned businesses as well as national firms. Due to the nature of the Internet, there are no geographical boundaries restricting competition. However, none of these online service providers have public Internet terminals available for placement.
6. Marketing Strategy
Stroll Net's public Internet terminals will be a magnet for local and traveling professionals who desire to work or check their email messages away from the office. These professionals will either use Stroll Net's terminals, or connect their notebooks to our wireless WiFi Internet connection. Stroll Net's target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.
Stroll Net will position itself as an innovative company that supplies the market with an affordable way to access the Internet away from home and the office. Stroll Net will use advertising as its main source of promotion. Stroll Net's brochures, letterhead and business correspondence will further reinforce these concepts.
7. Pricing Strategy
Stroll Net bases its prices for Internet and wireless WiFi usage on the "retail profit analysis" provided by our supplier, Supplier One, Inc. They have been in the kiosk industry for 5 years and has developed a solid pricing strategy.
8. Promotion Strategy
Stroll Net will implement a pull strategy in order to build consumer awareness and demand. Initially, Stroll Net has budgeted $5,000 for promotional efforts which will include advertising with coupons for fifteen minutes of free Internet time.
KEY PERSONNEL Stroll Net is owned and operated by The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owners to make all of the major management decisions in addition to monitoring all other business activities.
CEO---Chief Executive Officer
CFO==Chief Financial Officer
Director of Marketing
Director of Marketing
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