Sales Pitch Guidelines...for more try GOOGLE!!

Guidelines For A One-Minute Sales Pitch

GOAL: In a minute or less, allow each member to share and present “SPECIFIC” information about them and their business to other members of our group.

First: Memory Hook: A Hook is a Memorable line or two that interests your listeners!
then....

1. Introduce yourself and the company/ business you represent.
2. Overview of the products and/ or services you offer.
3. What differentiates you from your competition?
4. What is a good referral for you and your business?
5. Re-state your name and whom you work for.
6. Memory Hook: A Hook is a Memorable line or two that interests your listeners!
   

Guidelines For A 3-5 Minute Sales Pitch

This is similar to the one-minute sales pitch but gives you a little extra time go into more details.

1. Introduce yourself and the company
2. Tell us more about the business you represent.
3. Highlight specific products and services
4. Show us brief examples and give product demonstrations.
5. What differentiates you from your competition?
6. What is a good referral for you and your business?
7. “So, if you see/ hear of/ or know someone who needs……”
8. Re-state your name and whom you work for.
9. Memory Hook

Finish Adverts!! Prepare your PITCH for your Product!!! see below!

Due: Brochure; Due: Analysis of Advertisement

Tri fold Brochure: color, layout----all should reflect your reading about Branding

Your team will present one print advertisement and share your written analysis with class.

This is the final stretch!!! One month to Graduation!!!

If you didn't pay attention in class.....this is the rest of the outline for the business plan! Example:

4b. Market analysis

Stroll Net is faced with the exciting opportunity of being the first-mover in the Tech City public Internet market. The attractiveness of convenience, combined with the growing interest in the Internet, has been proven to be a winning concept in other markets and will produce the same results in Tech City.

The explosion of the Internet has been well documented. The International Data Corporation predicts that by 2004 there will be 210 million Internet users in the U.S. alone. Our increasingly mobile society means that a large percentage of these users will access the Internet through public Internet terminals.

Research has confirmed that the demand for public Internet terminals is growing exponentially and that the number of terminals in operation worldwide will reach 434,000 by 2006. By 2007 the number of wireless Hotspots in the U.S. is expected to grow to 41,000 and generate in excess of $3 billion in revenue.

5. Competition and Buying Patterns

The main competitors in the public Internet terminal segment are ATT and BellSouth. However, these businesses have yet to establish a presence in Tech City and the immediate surrounding areas.

Competition from online service providers comes from locally-owned businesses as well as national firms. Due to the nature of the Internet, there are no geographical boundaries restricting competition. However, none of these online service providers have public Internet terminals available for placement.

6. Marketing Strategy

Stroll Net's public Internet terminals will be a magnet for local and traveling professionals who desire to work or check their email messages away from the office. These professionals will either use Stroll Net's terminals, or connect their notebooks to our wireless WiFi Internet connection. Stroll Net's target market covers a wide range of ages: from members of Generation X who grew up surrounded by computers, to Baby Boomers who have come to the realization that people today cannot afford to ignore computers.

Stroll Net will position itself as an aggressive, innovative company that supplies the market with an affordable way to access the Internet away from home and the office. Stroll Net will use advertising as its main source of promotion. Stroll Net's brochures, letterhead and business correspondence will further reinforce these concepts.

7. Pricing Strategy

Stroll Net bases its prices for Internet and wireless WiFi usage on the "retail profit analysis" provided by our supplier, Supplier One, Inc. They have been in the kiosk industry for 5 years and has developed a solid pricing strategy.

8. Promotion Strategy

Stroll Net will implement a pull strategy in order to build consumer awareness and demand. Initially, Stroll Net has budgeted $5,000 for promotional efforts which will include advertising with coupons for fifteen minutes of free Internet time.

Extra Credit Opp: tonite, PBS, 9 pm--FREEDOM RIDERS; watch and answer questions

QUESTIONS: FREEDOM RIDERS Documentary on PBS

Choose 3 questions from each group. Answer in a short paragraph (3-5 sentences)

Connections A

1. As you watch, read, and listen to the stories of the Freedom Riders, what stands out? Why do you think they joined the cause? If you were to describe a Freedom Rider, what words would you use?

6. Diane Nash recalls feeling “stifled” by segregation when she moved to Nashville. How did Nash respond?

7. Nash explains that while she knew about segregation, it wasn’t until she actually encountered “black only” and “white only” water fountains, and other symbols of segregation, that she had an “emotional” reaction to it. What does she mean? What is the difference between knowing about something and having an emotional reaction to it?

8. How does Joan Mulholland explain why she joined the Freedom Riders? Why do you think she felt like it was particularly important for her, as a white southerner, to join the cause?

Connections B

2. What words do people in the film use to describe the state of race relations at the time of the Freedom Rides?

5. If you could speak to the people in the historical footage, what would you want to say to them?

6. Based on the film how do you think ideas about race shaped the way people lived their lives in the 1960s? To what extent do ideas about race shape your community today?

7. Why do you think activists decided to focus their desegregation efforts on interstate buses? Why were buses important? What did they represent?

Connections C

1. How would you describe the philosophy of nonviolence? What do you think advocates of nonviolence believe about human behavior?

7. Thoreau and Gandhi, writers and activists whose ideas inspired the African American freedom struggle in the United States, believed that there are times for civil disobedience—when behaving justly requires people to break the law. Can a democracy survive when people choose which laws to follow and which laws not to follow? How might a believer in the need for civil disobedience answer that question?

8. What role did nonviolent activists hope the media would play in the freedom movement? To what extent do you think they were successful in using the media spotlight during the Freedom Rides? How did nonviolent protesters believe people would respond to images of the Freedom Rides?Viewing

Connections E

2. Understanding the potential danger, the original organizers of the Freedom Rides made sure to get parental permission from younger participants. How do you think the Freedom Riders explained their desire to participate to their parents? If you were the parent of a Freedom Rider, how would you decide whether or not to let your child participate? What factors do you think these parents considered?

3. Despite warnings both from family members and other civil rights supporters, the Freedom Riders decided to go ahead with their journey. How do you explain their decision to carry out their plans despite the very real danger?

9. What factors influenced Rev. Martin Luther King’s decision not to join the Riders? Why do you think some of the Freedom Riders were disappointed by his decision not to participate directly? Why do you think Lafayette advised King not to join the Rides?

10. What lessons might people trying to address issues of injustice

today learn from the Freedom Rides?

Your Mission Statements, etc. were not well executed....

I suggest you take more care with this project. I only let you revise today because of the
CST schedule. We will be working in class during the week and the BUSINESS PLAN must
be completed by Friday. No incomplete or late work. PERIOD!

Sample Profile information for your Corporation; including Mission Statement! Good luck!

STROLL NET: Internet On The Go
!
KEY PERSONNEL Stroll Net is owned and operated by The company, being small in nature, requires a simple organizational structure. Implementation of this organizational form calls for the owners to make all of the major management decisions in addition to monitoring all other business activities.
CEO---Chief Executive Officer, creative head of company. YOU
CFO==Chief Financial Officer, Planning and Pricing O
Director of Marketing and Advertising
Director of Research

1. Mission As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. Stroll Net will provide internet users and business travelers alike the ability to access the Internet, via our public Internet terminals or a wireless WiFi connection away from home and the office. For a minimal fee, internet users, young and old, will be able to access the internet while they stay in hotels, wait at airports, shop in shopping malls and so on.
We look to be the leader in introducing an innovative and quality public Internet terminal to our current market.. Our terminals will utilize the most advance technologies and our staff will possess the utmost in customer service experience.
Stroll Net, soon to be located on Hollywood Blvd. in California, will offer the community and tourists convenient and affordable way to access the Internet away from home and the office.
Stroll Net's public Internet terminals will appeal to individuals of all ages and backgrounds. The ease-of-use and instructional menu will appeal to the audience that does not associate themselves with the computer age. Great locations, such as hotel lobbies and coffee shops, will provide business people with a convenient way to access the Internet and office files away from the office


2. Product and Service Description
Walk-up Internet Access: Customers pay with either cash or credit card and receive a specific amount of time on the terminal in exchange for their payment. Customers can surf the Internet, check email and send video email.
Wireless Internet Access: Away from the home, WiFi users can access the Internet through our Wireless Hotspots.

3. Multimedia Advertising: Local, regional, or national companies can advertise using multimedia on-screen advertisements. Advertisements consist of full motion video "commercials," picture files, or twelve advertising buttons.
4. Competitive Comparison

THe Next BIG Idea! Is it yours?

Dream it.
Draw it.
Drag it in.
Direct it....The NEXT BIG IDEA!!

Extra Credit 100 points....Due Monday; notes and short paragraph answers

1. Read; take notes; http://www.crf-usa.org/america-responds-to-terrorism/the-rise-of-islamist-terrorist-groups.html
2. What are “Islamic fundamentalism” and “Islamism”?
3. In 1929, British historian Arnold Toynbee wrote, “If you looked in the right places, you could doubtless find some old fashioned Islamic Fundamentalists still lingering on. You would also find that their influence was negligible.” Why do you think that was true then and no longer true today?
4. What do you think accounts for the rise of Islamist terrorist groups?
5. What effect do you think Bin Laden’s death will have on Al Qaeda and Islamist terrorism?
6. Some Americans have said that the killing of Osama bin Laden strengthens the case for withdrawing U.S. troops from Afghanistan. Do you agree? Why or why not?
7. Obama decided not to release the 'death' photo of Osama bin laden. Why did her make this decision? Do you agree? Explain.
8. Al Queda plans to strike again on 9-11/2011...the 10th anniversary of 9-11. Do you think this will happen? Where? What should be done to prevent this?
   
9. Obama laid a wreath in NYC at the site of 9-11. He also met with families and firemen, etc. Some critics think this is just to get re-elected. What do you think? Was this is right thing to do....??? Explain.
   

Other ways to invest and save...............HW

HW: Which of the ways to save/invest would you choose?– see p. 316; key terms— CD

mutual fund, savings, pension fund, financial assets/property.

Explain your answer.

Critical Thinking #8

Value or Status

1.How does “Status” trump “Value” in this cartoon?

2.Why does the man in the fourth frame believe other people are richer?

HW: Ch 12, Sec. 2, Assessment 1-7

Stock Pick!! Report!!!

Assignment #2 Wanna to be a TOP GUN!!!????

1.Go to your UPDOWN

Choose a new stock YOU would like to investigate to purchase.

1.USE the SYMBOL to Look at the actual stock listing.

2.Go to company home page;

3.WHAT: Review their products; WHO: Review their CEO. HOW: What is their sales approach

What is their logo; What is their profit for the last year; last quarter; what is their prediction for the

Next quarter; Find and add their sales slogan or ‘tag line’.

A Look at and record current and past prices over one month, 3 months, one year

B Compare, and record the comparison to S & P Index

C Review news on stock home page for information determining possible stock sales or sell offs

D Read 3 analyses from professional websites such as MSN Money, Wall Street Journal, etc. include them in your report

**Write an original analysis and print out for HW;

You will post it in class on the bulletin board.

After a month you will Show us your stock investment that has succeeded or not. Chart it over a week from UPDOWN as proof of your

1.

Write this stock recommendation- from your own research.
2 pages DUE MONDAY.